01 / PADDLE
Kayaking
Find your rhythm, explore sheltered bays and discover familiar coastlines from a completely new perspective.
Explore the water · 探索水上世界Auckland · New Zealand · North Shore
Life is better
on the water.
A little more adventure, a little more freedom. Discover the joy of moving with the water — from your first paddle to your first wing.
普乐思 · Explore more. Feel more.
01 / Introducing Pooluxe
North Shore · AucklandLess ordinary.
More ocean.
Pooluxe 普乐思 is a watersports-inspired brand rooted in Auckland's North Shore. Born from a simple idea: the best days don't need to be complicated — just water, fresh air and the courage to try something new.
Our world is all about paddling, wind, balance and discovering the water at your own pace. Made for curious beginners and everyone who loves being outdoors.
Find your flow.
Make waves.
Make waves.
02 / On the water
Three ways to
find your freedom.
From quiet lakes to ocean breezes, explore the sports and experiences that define the Pooluxe world.
02 / BALANCE
Paddleboarding
Slow down, stand tall and enjoy the water your way. A little balance makes a big difference.
Explore the water · 探索水上世界03 / WIND
Wingsurfing
Catch the breeze and explore a whole new way to move. Wind, water and the joy of learning.
Explore the water · 探索水上世界Made for the North Shore.
03 / Our backyard
Right here.
On the Shore.
From the calm waters of Lake Pupuke to the bays of Milford, Takapuna and beyond, Auckland's North Shore offers endless reasons to get outside.
Pooluxe is inspired by this extraordinary neighbourhood — and the idea that adventure can be part of everyday life.
Local by natureInspired by the lakes, bays and coastline we call home.
Beginner-mindedLearning should feel approachable, never intimidating.
Water-firstDedicated to paddling, balance and wind-powered fun.
English & 中文A bilingual brand built for Auckland's diverse community.
The Pooluxe spirit
Not just a sport.
A different way to spend your day.
We believe the water is one of the best places to learn something new, feel a little braver, and remember how good it feels to simply be outside.
04 / The water is calling
Your next adventure
starts close to home.
A quiet morning on Lake Pupuke. An afternoon along the North Shore bays. A new skill, a fresh perspective, a moment away from the everyday. Find your flow with Pooluxe.